How to monitor your SEO progress
There are a lot of things to learn when you intend to conduct an SEO campaign. Among the various techniques and strategies, you have to select the appropriate ones to carry out in order for your campaign to be successful. Constant monitoring of your SEO movements should also be carried out to see your progress as you work towards your goals. As a business owner striving to make it big in the online market, it is possible to do all these on your own if you really want to. However, doing things, and doing things effectively are two very different matters. SEO is a time-consuming, continuous process that will leave you with nearly no time to handle the other affairs of your business. This is also another benefit of employing the expertise of an SEO company in Essex.
If you do decide to let an SEO expert handle your optimisation, you still want to be able to monitor the progress of the optimisation operation. You need to know what to look for to know how SEO is progressively benefitting your website.
The first thing you should look at is content. There is no fixed number for the amount of content you need to have on your website. It varies among websites and is mostly dependent on the amount of information you need to relay to your potential customers regarding your products or services. Try to look at your content the way a customer would and see if your message is clearly presented. Make sure your content is relevant and helpful to potential clients. Also, see to it that your content is routinely updated to keep the public interested in visiting your site.
The next area you would want to check are the links interconnecting the pages of your website. Make sure the links are working properly so that search engine spiders are able to thoroughly explore your site. See to it that your links are strategically located and very visible so as to allow efficient navigation in and around your website’s pages.
Has you website considered the URL structures of the pages? Confusing and complicated structuring of these URLs will not help your rankings. In order to achieve optimum results, these structures should clearly reflect what is contained in the page it is attached to.
If your website contains images, make sure the images are appropriate to your business and the products and/or services you have. These images have to be relevant to the content within the page where the image is posted. Image searches may be of great help to online marketing so these should be optimised by correctly naming and tagging them.
As a business owner, you want to make sure that every penny you spend is being maximised to its full worth. So if you are paying someone else to do the SEO for your website, ensure that you are checking the areas discussed in this article and this will give you a bird’s eye view of how your SEO operation is moving along.
If you want to find out the effectiveness of your current SEO campaign, contact SEO Essex today and speak to one of our experts.